Staying On Track

STAYING ON TRACK with your self-published book and in business

“Some people have thousands of reasons why they cannot do what they want to, when all they need is one reason why they can.”

Mary Frances Berry

First and foremost rule in business is put your emotions aside

Beware of the devil in disguise.

What is Trust and how does trust work in business?

Trust plays a vital role in any business, self-publishing or other and in life in general.

When engaging staff in your self-publishing business or any business for that matter you need to set your emotions aside completely or you may well get burnt.   Once you get burnt then the ride back up the ladder will require a lot of hard work and determination.   You will need to invest loads of time and effort.  You will loose not only your credit ability.  Your spirits will fall low for sure.

To find a true individual who is a good worker, loyal and highly ethical is not an easy task.

Hint 1: Complete a full and detailed employment contract.  Cross the ‘t’s’ and dot the ‘is’.  Make your presence and instructions very clear.  Leave nothing to chance.

Hint 2: Don’t even go to your emotional side when selecting or dealing with staff.  Especially if someone says “trust me.”  Why?  Because money talks and comes first to some, especially in business.

Your years of hard work developing your business  plans, marketing efforts, forms and databases etc. are your gold, your daily bread, your livli-hood, so to speak.

You may put your faith in God if you are a believer.   

The fight back up will be long and hard.  People will abuse you if you owe money.  It is their right to get back their own hard earned investment.  It is not their fault but your very own.  You are the only one to blame here.  Put on your business head and your hard hat.  Have faith!

Efforts plus determination and motivation equals magic

We may well know that support is an essential ingredient for success, there are two other ingredients that are equally if not far more important– belief and determination.

Self-publishing can be a truly rewarding and magical experience.  But like anything in life, you need to put the effort in right from the very start.

The famous racing car driver, Mario Andretti summed this up well when he said;

‘Desire is the key to motivation, but it’s the determination and commitment to an unrelenting pursuit of your goal – a commitment to excellence, that will enable you to attain the success you seek.’

I have found that whilst motivation ignites the flame of change within us, it is only the inspiration that comes from totally believing in what we are doing and putting our full dedication and commitment to excellence in whatever we do, that enables us to reap the rewards of success that our hearts desire.

There are many other people who share dreams similar to yours.  Who do you admire the most out of the successful people you know? And who demonstrates success in the way you believe it to be.

What special qualities do they have that separate them from the ‘rest’?

Was it just ‘luck’ that got them to the success position you now see OR was it a combination of many little successes they experienced along the way – the results of their determination to find a way through the many obstacles they probably faced combined with their continual focus (commitment) and belief (dedication) in the attainability of their goal that laid the solid foundations for the success they now enjoy?

We can point to a few individuals who got their ‘success’ (or should we say financial windfall) through luck – maybe an inheritance, winning lotto or in some other equally fortuitous way.

But if you wait a while and then look back at the people who gain sudden wealth, you will often see that the majority lose that wealth within a very short time frame, simply because their heart/minds are stuck in the habits of poverty (spend first & save last, believing there is not enough, spending to impress others) rather than the habits of abundance and as such hold no understanding of how to manage a new found wealth.

An important factor here to staying on track may be to learn from the successful.

You could call people around you that you would like to emulate.  Call them and ask if they would like to share their secrets of success or offer to work for them for free so that you can find out all you can about how they created and now manage their success.

Make a point of learning about wealth and how to develop an investing rather than spending mentality. Keep a notebook and label the information in sections.  Seek advice from qualified and respected advisers, find someone who has experience at being successful and use them as a mentor. Your self-published book can be a success.

It is better to go outside of the family circle for Mentoring help and/or advice.

Whilst I know my family would like to help, (and I am sure yours would be the same) I know that we often create frustration because they either don’t know how or don’t have the knowledge or expertise to provide the answers or help we require.

If you look behind every successful person, whether in sport, self-publishing business or any other field you may find that they either have or have had some very powerful mentors or coaches to help them along the way.  It is for this reason that we both use and recommend that you too find an appropriately honest and successful Mentor to help you on your journey.

It has been an incredible blessing along the way for me – both in helping me stay focused on what really matters in creating my own small self-publishing business and as a resource for discussing many ideas and concepts.

The money I invested in this type of support is truly nothing compared to the value I receive.   Self-publishing costs are an outlay to begin with.   But you can gain a good return on your investment along with profit which will make it all worthwhile in the end.  Just stay on track.

So what should you look for in a mentor or coach?

Firstly, make sure that the person you choose is successful in what they do and that they have a sound understanding of the industry you will work in and/or the business type that you intend to create.

Secondly, make an agreement with them that only total honesty in their appraisals of and advice about what they see is going on is allowed. In making this agreement, it is equally important that you are prepared to listen to what they tell you – especially when you don’t like hearing what they have to say. After all, you will never get good support or advice about how to improve if you’re only willing to hear what you would like to hear rather than what you have to hear in order to help you grow.

Thirdly, make sure you have a deep level of trust and respect in the Mentor you choose and that you feel comfortable with their style.  Working with a Mentor or Coach works at its best when there is total ease in your communications and you both have a mutual commitment to your growth.


The next point to consider in the ongoing development of your life/business is the vitally important point of balance.

Take time out to exercise, time out, healthy food, spirituality) required to sustain both yourself and the relationships around you.  If you let this area of maintaining balance go – I can assure you from personal experience that the business you are working so hard on, your family and/or your health will suffer.

Lastly, make sure that you prioritize time for working ON your business as well as working IN your business.  This time should be treated with the same level of commitment and reverence that you give to your most important client.

I have found both in my own business and in the businesses of clients that unless regular time is given to working ON the business – planning, reviewing, researching, analyzing and adapting to changing circumstances, we all get bogged down in the work and are left wondering why our businesses are failing.

In short, we believe that you owe it to yourself, those that support and love you, those that may come to rely on you for their livelihoods and the many clients you will come to serve to ensure that you do everything in your power to be the best you can be.

Have both the confidence and trust that your journey will be a spectacular success – if you allow it be so.


planner is a good habit to get into.  You can write down areas that need assistance and allocate times during the week to tend to them. If you adapt your work flow properly you can make good use of your time.

I set up a simple workflow sheet from excel – The spreadsheet is set up with columns.  At the start of every week I write in the items that need to be attended and an amount of time for each item.  Your main items should be analysing, reviewing, researching and planning.  The success of your business will depend on many factors. Businesses use these steps to succeed.  I have spoken to several successful people who confirm this. I also know that people need to be listened to.

Customer Service

The customer service should be spot on.   In most instances your customer service approach just like the chair side manner of a dentist will win your sale rather than your price.

I go to a dentist that adapts a caring and positive approach that is sensitive to my feelings and takes the time with me to ensure my up-most comfort, rather than the one that offers the cheaper rates and the straight and mutual treatment.

So, the message here is take the time to care for your clients.   If someone gets good service from a business they are also more likely to recommend you to their friends.

You should always be respectful in every way.   My father always said if you have got no respect you have got nothing.

Hold your head up high

Do the research

Through endless hours on the internet and investing time in reference books not only with self-publishing and book marketing but other areas of my life also, I am able to meet make a difference in my life and hopefully yours.   You don’t have to believe everything you read as some information may not fit right or be correct.  Collecting information and trying different ideas all helps.

Definition of Self-publishing success

My success in the self-publishing business came from my determination to succeed.  Of course there was a lot of hard work in the beginning.   There is a lot to learn with Self-publishing to become successful in business.

Final summary

Do the research.

Keep a business head in place in business.

Follow the steps correctly with any instructions.

Watch the budget.

Write down notes.  Keep notebooks, one for self-publishing, one for book marketing, one for design, one for print production, one for every aspect of your business.


At the end of the day, how can you not realize your dream with all that we have to offer!

Self Publishing Success

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