Online Selling Channels

Online Selling Channels

There is a multitude of online selling channels where you can promote and sell your published work, and you should consider all. The big ones like Amazon (POD Printing), Google Books, Book Depository and Goodreads are all useful when building a noticeable international presence. Research the distribution terms for each; they will have varying percentages needed for sales; fulfilment terms (stock on hand) will also differ from each other.


Generating traffic to your links is one of the hardest things to do when it comes to creating a website or anything you want to promote. Here are many ways internet online and offline where you can grab the bull by the horns so to speak. Most of the methods are free but do require a bit of effort on your part; I promise it will pay off if you stick with it.

Don’t disregard the paid ones but gain experience with the freebies first.

Directory Listings

An old age method, but it still works well. The objective here is to build traffic, so if you seriously want it, put your link as many places as possible. By directory listing, you are getting one-way links back to your site which is a great thing and improves your PR. Not your traffic, but PR is a way to get on your Google’s top pages and therefore more traffic. Reciprocal links are not the best way, but if you are brand new, sometimes you have to do it. If you can do one-way links, it is much better.  Search engines put a higher ranking on one-way links, so concentrate on those.

Link Exchanges

Again, a reciprocal link is not as highly rated but is still very useful. You need to exchange links with as many websites as humanly possible and for best results. It’s not a good idea to have a music site and have a lot of links exchanged with a food site. It is a good idea to have the music site exchange links with other music-related sites though such as CD mastering, mp3s, other recording sites… Showing a great deal of relevance with search engines. Name your links page something like musicresources.html.

Take some time or request assistance from your publishing consultant to find the suitability of listing your books on websites such as Powells, Abe Books, Publisher’s Weekly, Barnes and Noble, and Books-A-Million. Book publishing can be a rewarding and profitable experience with the right advice and tools.

Once these and any other international online selling channels have been reviewed and activated, then look closer to home and search for the vital selling sites in your country. For example, in Australia, Fishpond, TheNile, Wheelers, Red Hen, Seek Books, and Bookworld are the most accessible sites available.

In most cases, listing your self published book on Nielsen’s Book Data helps in populating many of these and more obscure websites with your listing. Each country has a different office for Nielsen’s, so Google for your local contact.  It is worth noting that some sites automatically populate their sites with your listings a few weeks after finishing your ISBN registration.

Try listing on auction sites like eBay, TradeMe, Gumtree, Live Deal, Craigslist etc.  A simple listing on a local auction site could build more profile than you initially thought, as once a product becomes widespread, it becomes a noticed and in-demand product. Plus the percentage you would pay to these auction sites is usually far less than what a bookshop would expect.

One crucial part of Online Selling Channels is spreading the word. Once you have successfully had your book publication listed on these sites, share the word.  Through social media especially, tell your fan base the latest listings.  It shows positive activity and popularity, which again creates a mindset in the buyer it is worth a look.


Understanding how Search Engines work is of prime importance if you want your Web Page to be a by viewers or potential book buyers using them.  The fastest and easiest way to start getting your site attention is to register it with the major search engines and Web directories. There are two primary kinds of search engines (with many variations).

They are:

Search engines use automated software (known as robots or spiders) to follow Web hyperlinks, harvesting information about sites as they go. When someone submits a query to a search engine, the engine returns a list of websites, ranking them on their relevance to the keywords used in the search.  How search engines assess your website and determine the significance of the words is difficult to predict, as it often depends on how the specific search engine works. Some search engines, such as Excite, use artificial intelligence to recognise concepts that frequently appear together.

Learn the basics of search engine optimisation

Compelling web content includes keywords people use to search for your site.  To rank higher, your web content must be loaded with keyword phrases and remain engaging to read.  Don’t let your content get stale as with most marketing materials; it’s easy for your message to run its course.  A website is a constant work in progress.  Build it, and they will come doesn’t apply here.  It must be refined and added to keep it fresh regularly.  The keywords should be related to your self-published book.  Book Printing – keeping printed books on hand to sell is essential as you can not sell something you don’t have in your possession.  Keep printed books stock up.


Google Page Rank (or PR as it is often referred to as) is simply an indication of the number of websites that link to a specific website.  It also attempts to indicate the quality of those links.  PR ranges from 0 to 10 (with 10 being the ‘best’ PR and 0 being the ‘worst’).  The vast majority of small business websites will usually find they have a PR of between 0 and 5.

To calculate a particular site’s PR, Google uses a somewhat complicated algorithm based on the number of web links that it is aware of that link to the website in question. This algorithm will also take into account the PR of the page that is providing the connection. Thus a link from a web page that has a PR of 7 will be considered more valuable than a link from a page with a PR of 4.

Many people are choosing to buy links from websites with high PR’s so that they can increase their PR, which is essential.  Some sites can sell simple text link on their home page for over $700 a month purely based on the fact that they have a PR of 7 or above.

TIP: Try to get your website ranked higher, then you can advertise text links on your page & earn a profit.

Most people want to increase their PR as Google takes this statistic into account when determining the ranking of the website in the search results. Many people assume that a high PR automatically equals a top search engine placement for their chosen keywords. Not so. PR is just one of over 100 different factors that Google takes into account when deciding where your website will feature. (these factors and the main algorithm change on a very regular basis).  It is possible for a website with a PR of 5, to get a higher ranking than a PR 7 site if it has better content or is more relevant for the search term in question.


“The ONE Thing That Separates the Strong from the Weak in the Google AdWords Game”

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