Book Marketing

Book Marketing with Angel Key Publications

Marketing is the process of enticing potential customers to take an interest in your products and/or services.  Your customers may include readers, wholesalers – e.g., bookstores and specialty stores – anyone who buys the book from you at a discount and on-sells it, family and friends, publishers even literary agents. Create awareness is the key point here.  Creating awareness requires time.  Your profile needs to be out there which will in turn increase the sales of your book. Have confidence in your product.  Your customers…

Financial Forecasts

Marketing with Angel Key Publications

The lack of planning and control of cash resources is the reason often given for the failure with your book sales and or business. However, good forecasting can more than help reduce your business risk on the whole. Consider this like a map helps you plan a long road trip. A financial forecast (often called a cash budget, cash flow, or financial plan) helps you achieve your goals and get your book sales to where you want them to be. A financial forecast is a…

Book Title Sheet

 Book Title Sheet Designate a certain amount of promotional copies that you will use for soliciting reviews, gaining interest from retailers and distributors, and even giving away as part of a promotional tool.  However, you want to keep this to a minimum and build interest for the book from samples and online tools. Even when you wish to wander over to the local independent bookstore to let the manager know you have published a book, you primarily need to present a Book Title Information Sheet,…

Online Selling Channels

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Online Selling Channels There is a multitude of online selling channels where you can promote and sell your published work and all should be considered.  Obviously the big ones like Amazon (see POD Printing), Google Books, Book Depository and Goodreads are all very effective when building a noticeable international presence. Make sure you research the distribution terms for each, as they will have varying percentages they will want for a sale, their fulfilment terms (meaning stock on hand) will also differ from each other. Websites…

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