Book Title Sheet

Designate a certain amount of promotional copies that you will use for soliciting reviews, gaining interest from retailers and distributors, and even giving away as part of a promotional tool.  However, you want to keep this to a minimum and build enthusiasm for the book from samples and online tools.

Even when you wish to wander over to the local independent bookstore to let the manager know you have published a book. You primarily need to present a Book Title Information Sheet, rather than handing over the book.

This sheet is a promotional document that details the title, author, publishing information (ISBN, Dimensions, Page Count), target market, price, author bio, synopsis, review, cover image, key selling points and of course, contact details, and point of sale.  You can also have a review on this document.  It is, in a sense, a condensed press release.

When approaching wholesalers, retailers and the media, a Book Title Information sheet provides the key information they expect when being pitched a new publication.  You will need to give a discount to wholesalers on the version sent to bookshops and libraries.

Have a PDF version easily accessible, so this can be shown and shared at a moment’s notice, and I recommend having printed copies to leave with potential retailers.

Book Title Sheet